How to Data Analyze Any Business

with Excel, SQL, VBA, PowerQuery, PowerBI, Looker and ChatGPT.

Online Certificate Master Course.

40+ hours of short, easy, pre-recorded, 5-10 minute video lessons.
Allowing you to fit this online training into your lifestyle.
100% online. Start any time. Finish any time. Come Back forever.

Why you need this training?

While Accounting focuses on aggregating data, Analytics is all about exploiting granular analysis to reveal innovative insights. At the most detailed level of recording, data can reveal behavioral patterns that remain hidden in the typical Profit and Loss. Business professionals that can explain pro-forma results by exposing the true underlying drivers of performance will prosper in this era of Data Science.

All you need in order to exploit this information is the ability to use Analytics techniques to extract, manipulate, analyze, and monetize the data. This training is specifically designed for business professionals who want to become more data-driven and mathematically oriented in their analytical processes. 

How does this course demystify Advanced Analytics?

The failure of many analytics courses lies in their inability to connect tools and techniques to the realities of business analysis. In this course, you will work exclusively with real transaction data, examples, and exercises from scenarios you will encounter. The entire course is taught using our proprietary transaction database. By engaging with authentic, messy data, you will gain a comprehensive understanding of how to apply analytical techniques to real-world problems, not academic, sterile scenarios.

How does this course pay off?

Whether you are in a corporate environment or a startup, at the analyst or CXO level, having the depth and breadth to quickly identify an analytics solution to a business problem will place you among the elite strategic thinkers. At the end of this course, your knowledge will match the most demanded Data Analytics, Business Intelligence, and Data Science skills. Lead any data-driven conversation with the confidence of someone who knows advanced analytics from the ground up.

Module 1: Sources of Useful Data

The business world is swimming in data, but not all of it is useful for intelligent decision making.  Discover where you can find the data points that lead to better decision making within your transaction databases and on the internet. Understand the data different ways data is stored, how you can retrieve it, and how you can filter through the noise.

Module 2: Preparing Data like a Data Scientist

The best analysis is always a direct result of the amount of time spent on data preparation.  You will master the best techniques for taking any transaction data file and transforming it into a useful tool. Learn how to combine data from different sources to create a complete view of your business activity.

Module 3: Accounting vs. Analytics

While Profit & Loss statements are the leading source of performance information for all businesses, they have all but been completely discarded as a source of business insights in this predictive analytics age. Using real business data, you will escape the “Accounting” mindset and learn to “Think Analytics-ly”, which will transform the way that you think about the breadth and depth of the questions that you need to answer in order to make more profit.

Module 4: Demand and Pricing Models

The easiest and most efficient way to create profit is through strategic pricing. Gain new perspectives by looking at your pricing from different points-of-view. Explore sources of data that will help you better determine market demand and use that information to mathematically calculate the optimal price.

Module 5A: Sales and Revenue Optimization
Module 5B: Salesperson Behavior and Performance Analysis

Dive into every data point that reveals hidden truths about your Revenue performance.  Understand your drivers of revenue growth from multi-dimensional angles. Gain the knowledge of Mathematical Revenue Analysis. Learn to optimize your sales efforts by prioritizing efficiency while ensuring effectiveness.

Module 6: Advanced Performance Ratios Analysis for Benchmarking

Discover the data that is available for you to compare your performance to your industry. You will build and understand how to interpret the most useful financial and operational ratios. Then, you will learn how to create your own Key Performance Ratios so that you can outsmart the competition.

Module 7: Labor Cost Optimization

You’ve heard that “all expenses walk in on two feet.” Take a data-driven approach to eliminating waste and optimizing workforce output. You will learn labor analytics techniques that will allow you to make more sophisticated decisions about hiring, scheduling, and compensating. Learn to use mathematical models of different labor scenarios to discover the optimal mix.

Module 8: Cash Flow and Break-even Analytics

Cash is King! Shine a light on the vulnerabilities in your business model. You will understand how to leverage data from different sources to discover and continuously monitor the activities that are creating liquidity, stability and wealth versus those that are creating risk.

Industries covered in the case studies in this training.

Consumer Services | Business Services | Hotel and Restaurant | Retail | Manufacturing
Wholesale | Technology | Entertainment | Transportation | Many Others

Module 9: Statistically Precise Budgeting

The discipline to adhere to a process of annual planning is critical to the growth of any business. Sharpen your business model by formulating a budget that incorporates mathematical insights from your transaction data. Learn multi-scenario budgeting, from best-case to crisis.  

Module 10: Statistical Variance Analysis

Learn how to incorporate probability and statistics into the analysis of year-over-year, month-over-month, and actual-vs-budgeted performance.  You will be able to master the use of mathematical concepts that help reveal the true sources of variances in your results.

Module 11. Short and Long-Term Predictive Models for Forecasting

The most powerful skill any business owner should develop is the ability to predict.  Learn how to apply different forecasting techniques to different business activities.  Go from simple Naive forecasting to Monte-Carlo simulations in just a few hours.

Module 12: Analytics of Marketing Engineering for Effectiveness

Learn how to create a market response model to be able to identify the marketing efforts that are creating additional profit versus those that are a waste of money.  

Module 13: Granular Product Level Profit Analysis

Take your understanding of your business to the ultimate level by creating Single Product Profit and Loss Statements. Get into the most granular level of profit analysis to reveal which products and services will help you grow and which will weigh you down.

Module 14: Data Science of Customer Behavior Analysis

Learn to follow the customer journey using all available data points. You will dive into an exhaustive business case study of customer segmentation and using the most popular analytics techniques. Master the concepts of clustering, scoring, and value analysis.

Module 15: Designing Your Analytics Reports with PowerBI

You will master the best-in-class techniques for data visualizations so that you can design reports that will allow you to see the information that you need quickly and clearly.

Bonus Module 1: The Analytics-Driven P&L

Use your newly acquired advanced analytics techniques to provide a more detailed and insightful view of a company’s revenues, costs, and profitability compared to a traditional P&L statement.

Bonus Module 2: Challenging Bias in Decision Making

Learn to identify the cognitive or systematic errors that can distort your judgment and lead to suboptimal decisions.

Taught by a real, Business Optimization Expert,
not a university professor or corporate trainer. 

Unlike university-based courses, the focus of this training  
is on the application instead of the theory of data analytics. 

In this unique course you will learn by watching the instructor actually  
perform every operation step-by-step using real business data for every topic. 

When was the last time your mind was transformed by a training course?

Understand any business, from the data, up!

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